REVERSE(engineering) an image ++THE CULT OF THE AMATEUR

1. Check on ILLUSTRATOR PROJECTS.. are you ALL FINISHED your Digital ILLUSTRATIONS??

****when saving remember (file->save for web and devices-> click on optimized tab....then choose .jpg or gif and set to high quality)
****then when you upload to your blog, make sure you choose it as "large" as the image size

how to REVERSE ENGINEER A LOGO USING ILLUSTRATOR AND SOME ONLINE TOOLS
what you'll need (remember this is for learning only, not to "pilfer" copy-written logos :) :

a link to the logo in question: http://businessenligne.files.wordpress.com/2009/04/amazon_logo_wb_2328.jpg
http://www.psi.toronto.edu/~inmar/wiml/wiml_images/google_logo.jpg

what the font: http://new.myfonts.com/WhatTheFont/

and Adobe CS4 (mainly photoshop and illustrator)

NEXT: INTRO TO ANDREW KEEN AND THE CULT OF THE AMATEUR..





1. Pass out "the great seduction" please have read by Thur. 15th

PDF version http://www.scribd.com/doc/29608344/Keen-1

2. We will also Possibly watch this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

FINALLY I WILL BE OUT OF TOWN MONDAY THE 12TH SO CLASS IS CANCELLED
REPEAT NO CLASS MONDAY APRIL 12TH

Illustrator Workshop in Class

Today You are going to continue working on Your Digital Illustrations, Using Illustrator.

If you are ahead, and already finished, then you can start additional illustration or take your first even further with the addition of filters, layer effects, etc.

I will continue trying to get a chance to meet with each of you to check your progress.

THIS DIGITAL ILLUSTRATION PROJECT IS DUE, POSTED ON YOUR BLOG BEFORE CLASS ON APRIL 8th

DIGI-sration (illustrator project)

1. MORE ILLUSTRATOR TECHNIQUES:

http://medical-records.org/Lesson Downloads/mic.ai

http://medical-records.org/Lesson Downloads/samples.ai

http://medical-records.org/Lesson Downloads/teamcanada.ai

Those files are going to be used to help with the following videos:

Editing tools and commands
ie blob brush, eraser, razor, scissor

Manipulating tools and/or Coloring tools


2. CLASS TIME FOR QUESTIONS AND TO WORK ON YOUR DIGI-STRATION. ;0
i'm going to come around the room between 2:30 and 2:45 and try to speak with everyone about your proposed project tentatively due APRIL 8th that's a week from thursday!
________________________________________________


DIGITAL ILLUSTRATION ASSIGNMENT
Your assignment is Using a combination of what you have learned in Adobe Illustrator and/or Photoshop please create some sort of Visual Component to accompany your Essay Project. This could thought of as (but not limited to) a fictional or new logo design, a narrative illustration, related photographic/textual component of your projects. It may help you to look at magazine articles or blogs that include some sort of imagery accompanying the writing.



some tips!!****
YOU CAN GO AHEAD AN START THIS ILLUSTRATION PLEASE USE THE WEB PRESET IN ILLUSTRATOR.
SAVE WORKS IN PROGRESS AT .AI FILES (ILLUSTRATOR), .PSD FILES (PHOTOSHOP)
SAVE COMPLETED PROJECTS AS .JPGs TO UPLOAD IN BLOG
MAKE A FOLDER FOR YOUR PROJECT ON YOUR FLASH DRIVE, AND SAVE ALL RELATED FILES FOR THE PROJECT IN THAT FOLDER!

ILLUSTRATOR REVIEW - DIGITAL ILLUSTRATION ASSIGNMENT (proposal)

1. Sorry I was sick, I'm going to average in your the ESSAY Portion of your Midterms and POST YOUR MIDTERM GRADES ONLINE / ON YOUR BLOGS BY FRIDAY AT THE LATEST
2. Hi everyone, for today we are going to be using the following files for this Adobe Illustrator Review, please make a folder on you FLASH DRIVE or on youcomputer called "Review" and save the following files in the folder:

http://medical-records.org/Lesson Downloads/mic.ai
http://medical-records.org/Lesson Downloads/samples.ai
http://medical-records.org/Lesson Downloads/teamcanada.ai
Those files are going to be used to help with the following videos:

Pathfinder Commands

pathfinder tutorial

Working with Type

Editing tools and commands

Manipulating tools and/or Coloring tools (depending on time)

3. I would like you to post a proposal for NEXT CLASS

DIGITAL ILLUSTRATION ASSIGNMENT
Your assignment is Using a combination of what you have learned in Adobe Illustrator and/or Photoshop please create some sort of Visual Component to accompany your Essay Project. This could thought of as (but not limited to) a fictional or new logo design, a narrative illustration, related photographic/textual component of your projects. It may help you to look at magazine articles or blogs that include some sort of imagery accompanying the writing.

DUE FOR NEXT CLASS (MON.29TH) PLEASE HAVE THE FOLLOWING QUESTIONS ANSWERED AS A PROPOSAL:

1. Describe what kind of visual component you would like to create to accompany your essay

2. What tools/techniques in Illustrator / Photoshop will you be using?

3. How to you envision your completed digital illustration?


some tips!!****
YOU CAN GO AHEAD AN START THIS ILLUSTRATION PLEASE USE THE WEB PRESET IN ILLUSTRATOR.
SAVE WORKS IN PROGRESS AT .AI FILES (ILLUSTRATOR), .PSD FILES (PHOTOSHOP)
SAVE COMPLETED PROJECTS AS .JPGs TO UPLOAD IN BLOG
MAKE A FOLDER FOR YOUR PROJECT ON YOUR FLASH DRIVE, AND SAVE ALL RELATED FILES FOR THE PROJECT IN THAT FOLDER!

Growing Up Online...last class before Semester Break

1. REMINDER OF UPCOMING DEADLINES:
march 22nd - Essay Portion of your PROJECTS DUE
week of March 22-26
*More Illustrator / Working on the Illustrator portion of your Projects
*Looking at Cult of the Amateur by Keen

****so the rest of the week/weekend, over the break, and next weekend make sure you work on your essays for your projects.
email me with any questions tyler.jacobsen1@marist.edu



2. Today I want to show you another FRONTLINE DOCUMENTARY by Rachel Dretzin and Douglas Rushkoff (co-creators of Digital Nation / the Persuaders).. I think this may help some of you with your chosen essay topics, and defiantly pertains to the ongoing discussion in our class.

In Growing Up Online, FRONTLINE takes viewers inside the very public private worlds that kids are creating online, raising important questions about how the Internet is transforming childhood.

WATCH GROWING UP ONLINE

ILLUSTRATOR REVIEW

1. Any questions or concerns about MIDTERM PROJECTS?
REMEMBER THE WRITTEN PORTION IS DUE MONDAY THE 22ND ON YOUR BLOG.
***SOURCE YOUR REFERENCES FOR YOUR ESSAY BY LINKING YOUR BLOG ENTRY TO THE REFERENCES

2. GETTING STARTED WITH ADOBE ILLUSTRATOR CS4

1. Bitmatp Vs. Vector Review
   

   Vector-based images generally contain well-defined elements such as curves and shapes of various colors. These elements can either be pure graphics, western alphabets or Asian characters. Each element is defined mathematically by the computer. For example, if a vector-based image contains a red dot, then information such as the location of the circle's center point, the length of its radius, and the color, red, would be the essential information for this image file.

   File names for vector-based images usually consist of extensions such as *.EPS, *.AI

   Vector-based files are more suitable for illustrations that require precise measurements. They are also easily scalable due to their mathematical nature. However, the vector-based file format has its drawbacks as well. It is not good for displaying photo-realistic images such as a photograph because images of this type generally do not contain well-defined shapes and curves.

   Bitmap-based images, on the other hand, do not rely on mathematical formulas to define their various elements. Each bitmap-based image is mapped into a grid. The size of the grid is based on the image's resolution. For example, a bitmap-based image of 1 inch x 1 inch with a 600 dpi resolution would be defined by a grid of 600 x 600 pixels. Hence, a bitmap-based image is like a mosaic of pixels with each pixel holding a specific color value.

   Bitmap-based files are more suitable for photo-realistic images that require complex color variations. They are, however, not easily scalable because each bitmap-based image is mapped to a non-flexible grid. If a bitmap-based image were to be enlarged, it would lose its sharpness. All edges within the image would appear to be jagged.

   File names for bitmap-based images usually consist of extensions such as *.PSD, *.JPG, *GIF, *.TIF, or *.BMP.

   In general, bitmap-based files require more computer memory for file storage than vector-based files. The former contains all information for every single pixel of the image while the latter contains only the defining mathematical formulas for each element within the image.

2. Watch Illustrator Videos in Class:
   
   I. introduction
   2. AI vs. PSD
   3. Paths and Shapes
   4. Selecting Objects and Paths
   5. Fill and Stroke
   6. Working with Images
   
   
3. Select your own photo from the web based on a social media/web 2.0 technology and practice tracing it with the line , brush,pen and any other tools in illustrator
   
   save your result as a .jpg and post on your blog by Thur march 11
   
   Adobe Illustrator Tutorials
   
   Drawing with the Shape, Line, and Eraser tools (Video Workshop)
   Drawing with the Pen tool (Video Workshop)
   Drawing with the Pencil tool (Video Workshop)
   Using the Paintbrush tool (Video Workshop)
   Reshaping a path (Adobe TV)
   

MIDTERM PROJECTS ----DUE AFTER BREAK

early vector machine

1. Discussion about MIDTERM GRADING...
SPRING BREAK IS 13-21
MIDTERM GRADES ARE DUE THE 16TH..

We are not going to have a WRITTEN MIDTERM but instead you will have your choice of the following 3 projects that will count as a MIDTERM PROJECT:

____________________________________________________________
PROJECT 1 : FUTURE TECHNIQUES OF PERSUASION

RESEARCH AN EXAMPLE OF A FUTURE PRODUCT, BUSINESS, OR SERVICE THAT EITHER IS NOT YET RELEASED OR NOT YET POPULARIZED

to help you out, some future innovations, mediums, and products can be found here:

http://science.discovery.com/videos/pop-sci-videos/

write a 3-5 page esssay on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services. (as found in Douglas Rushkoff's the Persuaders)

In your essay include how the following or other new techniques of advertising and marketing could be used to more effectively market these goods or services to us:

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• across-media marketing
• product placement across media

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
Show how these (and other similar) tactics of persuasion are being used to communicate with consumers today

Think about what types of new communication techniques the future may hold for these marketers.

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

____________________________________________________________

PROJECT 2: MAKING WIKIPEDIA BETTER

FIND 3 WIKIPEDIA ARTICLES That you feel need updating, additional information, or are displaying incorrect information...

Using your own resources and research, submit and change these these articles.

Follow the progress of your changes on your blog.

-if you choose this project make sure that you save both before and after examples of your chosen articles

___________________________________________________

PROJECT 3 TRANSPARENCY OR INTENTIONAL AMATEURISM

REMEMBER THE FOLLOWING GROUP QUESTIONS YOU ANSWERED IN CLASS?:

1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional production values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
   
   
2. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?

CHOOSE ONE OF THESE AS THE TOPIC OF A 3-5 PAGE RESEARCH ESSAY POSTED ON YOUR BLOG.

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

____________________________________________________________

CUSTOM wildcard PROJECT MAKE UP YOUR OWN RESEARCH / ESSAY PROJECT INVOLVING WEB 2.0, SOCIAL MEDIA, OR ANY TOPICS COVERED PREVIOUSLY IN CLASS

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

____________________________________________________________

REMAINDER OF CLASS TODAY:

I AM AM GOING TO LET YOU START TO RESEARCH AND WORK ON YOUR CHOSEN PROJECT TODAY ...

AND

YOU CAN ASK ME ANY QUESTIONS ABOUT ANY PREVIOUS WORK, OR ABOUT POSSIBLE MIDTERM PROJECT IDEAS..

DUE MONDAY THE 8TH - BLOG POSTING/PROPOSAL DESCRIBING YOUR CHOSEN/ PROPOSED PROJECT.

preview to next week--> mon: "a look at illustrator CS4 / tracing assignment"
wed: vectorization of bitmaps in illustrator