FINAL REVIEW

Today we will have a Q&A session and a little review for the final..
this will most likely NOT last the entire class

REVIEW CHECKLIST:

Marshall McLuhan- medium, content vs. message, global village

read:

The Medium is the Message

Rushkoff: the Persuaders and Digital Nation

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• across-media marketing
• product placement across media

Web 2.0: Define and Explain
user-generated
amateur
democratized media
participatory
collaborative


read:
Social Media and Web 2.0

explain the shift from web 1.0 to web 2.0

what technologies are examples of web2.o, what are some specific examples?

explain the possibilities of the new "web 3.0" : intelligent, ominpresent, recommendation system (give examples)


read:
How Web 3.0 will work

According to Keen, what are some of the downfalls of Web 2.0 and this current trend in media (how is it KILLING our culture?) give examples

read:

The Great Seduction - Andrew Keen

Truth and Lies - Andrew Keen

What are some possible solutions or ways we can resolve the "damage" of web 2.0
Solutions - Andrew Keen

Who are these people?
Kevin Kelly - Mcluhan Reversal
Andrew Keen
Douglas Rushkoff
Larry Sanger
Jimmy Wales
Tim O Riley

BITMAP VS. VECTOR....
PHOTOHOP VS. ILLUSTRATOR...
FILE FORMATS / TYPES

Q: WHEN IS THE FINAL?
A: THE FINAL IS ON monday, MAY10 AT 1:00PM

Today is The last day of class before our FINAL REVIEW (MAY 6th)

FOR today I would like to wrap up with any questions and comments about what we saw last time followed with these little video talks (mainly from TED.com) from various creative technologists and media theorists (nerds!! haha..i mean that in a POSITIVE way!) :)

an introduction to the semantic web
KEVIN KELLY TELLS TECHNOLOGY'S EPIC STRUGGLE (16:32)
EVAN GRANT MAKING SOUND VISIBLE THROGH CYMATICS (4:37)
Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft (8:14)
Blaise Aguera y Arcas leads a dazzling demo of Photosynth (7:33)
the WEB'S secret stories..jon harris (17:14)
more kevin kelly how technology evolves (19:58)

The Connections Media and Entertainment Expo

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The Connections Media and Entertainment Expo will be held on June 2 and 3, 2010 at Chelsea Studios, 151 West 26th Street, New York, NY 1001.

The expo will include almost 40 panelists/speakers in:  Advertising, Fashion, Film, Television, Recording, Recording Industry, Production, and Magazine Publishing.

If interested in attending this expo, you must be a junior or senior and
you should submit a professional styled resume to Karen Woerdeman by
Thursday, April 29, 2010 at: Karen.Woerdeman@Marist.edu


For more information feel free to go  to  the following website:
www.connectionsnyc.com

Kevin Kelly: the next 5000 days of the web

People we have mentioned in regards to our discussions this semester:

Andrew Keen
Douglas Rushkoff
Rachel Dretzin
Larry Sanger
Jimmy Wales
Naomi Klein
Lev Manovich

Kevin Kelly

Kevin Kelly is Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor from its inception until 1999. He is currently completing a book for Viking/Penguin publishers called "What Technology Wants," due out in the Fall 2010. He is also editor and publisher of the Cool Tools website, which gets half a million unique visitors per month. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. He authored the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems, Out of Control.

***I would like you to take notes on these videos and please post a blog entry with your analysis...your "take" on the content, historical, and current topics Kelly discusses in these lectures.. Please have this posted by MON the 3rd

WE WILL HAVE A FINAL REVIEW ON THUR 6th OF MAY FOR OUR FINAL EXAM THANKS, tyler.jacobsen1@marist.edu

VIDEO: Kevin Kelly on the next 5000 days of the web

VIDEO: Kevin Kelly on what technology wants

evolution 1-2-web 3.0

1. continue discussion of keen's exposé into the consequences of Web 2.0.. discussion questions:

compare WEB 1.0 to Web 2.0
what are some of the buzz words associated with web 2.0?
what are some of keen's examples of the negative aspects of web 2.0?

2. What direction will the web be going? (FROM 2.0 to 3.0 )

discussion..

How do you see this change unfolding?
what is the semantic web?

WATCH VIDEOs
EVOLUTION WEB 1.0, 2.0, 3.0 from dutch thinktank EBN
an introduction to the semantic web

Evolution of scientific thought...
if time permits I will "treat" you guys to my powerpoint on 10 possible hollywood scifi futures

FOR NEXT TIME:
READ HANDOUT ON WEB 3.0 DISCUSS, BY THUR THE 29TH CREATE A BLOG POSTING OUTLINING YOUR OWN VISION OF WEB 3.0, THE POSSIBILITIES AND DIRECTION YOU FORSEE THE WEB GOING...

the truth about andrew keen and wikipedia

1. DISCUSSION ABOUT FINAL..



2. continue this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

3. then lets watch Keen on the Colbert Report:
http://www.colbertnation.com/the-colbert-report-videos/91639/august-16-2007/andrew-keen

4. finally we will watch "The Truth according to Wikipedia" until about 6:00, ending in some discussion about social media and web 2.0

assignment for monday: make sure you are caught up on your readings (see "readings" section) and we will start our discussion on sci-fi communication theory and WEB 3.0 / semantic computing

START REVIEW FOR THE FINAL / HOWTO PILFER A LOGO DESIGN

how to REVERSE ENGINEER A LOGO USING ILLUSTRATOR AND SOME ONLINE TOOLS
what you'll need (remember this is for learning only, not to "pilfer" copy-written logos :) :

a link to the logo in question: http://businessenligne.files.wordpress.com/2009/04/amazon_logo_wb_2328.jpg
http://www.psi.toronto.edu/~inmar/wiml/wiml_images/google_logo.jpg

what the font: http://new.myfonts.com/WhatTheFont/

and Adobe CS4 (mainly photoshop and illustrator)

MORE ANDREW KEEN AND THE CULT OF THE AMATEUR..





1. Pass out "truth and lies - CHAPTER 2" please have read by THUR. 22ND


2. We may also continue this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

previous reading http://www.scribd.com/doc/29608344/Keen-1